Co-founds Pirate Radio & Television in 1990. Which was specializing in radio and television commercials. Pirate grows to include eight recording studios in Toronto and New York City.
Won a few hundred awards for writing and directing. Has worked with many top actors, including Alec Baldwin, Ellen DeGeneres, Alan Arkin and Bob Newhart. In demand as a speaker promoting the power of ideas. Chosen as one of Canada's "Most Influential" marketing people by Marketing Magazine. When he is not creating advertising, he's talking about it. As host of the award-winning CBC Radio series, The Age of Persuasion, judged Best Radio Program by the New York Radio Festivals two years in a row. The follow-up series, Under The Influence, was voted Best New Podcast by iTunes in 2011. The advertising industry has given Terry a lifetime achievement award.